Guide
Google Ads profit tracking
Google Ads tells you what you spent and what it attributed. Profit tracking asks whether that spend left the business better off after store economics and costs.
Updated
Spend is only half of the story
Daily campaign spend, clicks, and conversion value matter for media buying. They do not include Shopify refunds, COGS, shipping, or payment fees.
Profit tracking imports Google Ads spend into the same system as store revenue, then applies your cost model so campaign and store-day views share one definition of profit.
What TrackSignal syncs from Google Ads
TrackSignal connects Google Ads with a secure sign-in, selects the ads account you manage, and imports campaigns and daily performance needed for spend and profitability views.
Alerts can watch spend spikes and profit drops so you notice waste before a week of budget is gone.
Frequently asked questions
- Can I use Google Ads ROAS instead of TrackSignal?
- You can — and many teams do for day-to-day bidding. Google Ads ROAS does not apply your Shopify refunds or COGS. TrackSignal exists for that gap.
- Which ad platforms does TrackSignal support?
- TrackSignal connects Shopify and Google Ads. That pairing is the focus so profit calculations stay clear and actionable.
Related guides
See real profit in TrackSignal
Connect Shopify and Google Ads, set your costs, and review True Profit and campaign profitability in one place.