Profit Intelligence for Shopify Brands
Know Your Real Profit,
Not Just Your ROAS.
Built for Shopify merchants running Google Ads. Connect your store and ads to see true profit after product cost, shipping, and fees — not just ROAS.
gettracksignal.com/demo
Sample Store DataTrue Profit overview
Illustrative sample — not live account data. Profit includes product cost, shipping, and payment fees — not just ad spend.
Revenue
$85,420.00
Ad Spend
$18,200.00
Net Profit
$35,320.00
True ROAS
4.69x
Profit Margin
41.3%
Ad Spend trend
Sep 7 – Sep 20Profit trend
Sep 7 – Sep 20Campaign profitability
Spend allocated against store revenue for the selected period.
| Campaign | Spend | Revenue | Profit | Profit Margin | True ROAS |
|---|---|---|---|---|---|
| Brand Search | $4,200.00 | $19,400.00 | $6,100.00 | 31.4% | 4.62x |
| Retargeting | $3,500.00 | $14,000.00 | $3,400.00 | 24.3% | 4.00x |
| Prospecting — US | $4,800.00 | $14,400.00 | $2,100.00 | 14.6% | 3.00x |
| Competitor Conquest | $4,000.00 | $3,680.00 | -$1,480.00 | -40.2% | 0.92x |
Who it's for
Built for Shopify brands running paid advertising
TrackSignal is Profit Intelligence for DTC brands, Shopify merchants, and ecommerce operators who spend on Google Ads and need to know whether that spend creates real profit.
DTC brands
See whether paid acquisition is actually contributing profit — before you scale the next campaign.
Shopify merchants
Ground advertising decisions in real store orders, refunds, and revenue, not ad-platform conversion value alone.
Ecommerce operators
Give founders, media buyers, and operators one shared view of True Profit, campaign profitability, and margin.
Why merchants trust it
Read-only connections. Nothing more.
TrackSignal uses a secure sign-in to read the Shopify and Google Ads data needed for profit analytics. Connections are read-only. We do not change your campaigns, and we do not sell your data.
Read-only connections
We request only the permissions needed to measure Shopify revenue, Google Ads spend, and profitability — nothing that can change your store or campaigns.
You approve access
You sign in to Shopify and Google Ads to grant read access. That connection is stored securely. You can disconnect either account at any time.
No campaign changes
TrackSignal does not create, pause, edit, or optimize your Google Ads campaigns. You keep full control inside Google Ads.
No data selling
We do not sell store data, Google Ads account data, or customer data. Connections exist only to calculate True Profit for your account.
The problem
ROAS Looks Good.
Profit Tells The Truth.
Ad platforms show attributed revenue. Shopify shows orders. Neither shows whether you made money after product cost, shipping, and payment fees.
A campaign can look like a 4x ROAS winner and still lose profit. TrackSignal joins store data, ad spend, and your costs so you can see the truth.
How it works
Connect. Calculate. Understand.
Most merchants connect Shopify and Google Ads in a few minutes. TrackSignal then calculates True Profit from your store, ads, and costs.
01
Connect Your Store
Connect Shopify with a secure sign-in. TrackSignal imports the orders and refunds needed to understand store economics — read-only.
02
Connect Your Ads
Connect Google Ads and bring campaign spend into the same dashboard. TrackSignal does not create, pause, or edit campaigns.
03
See Your Real Numbers
Review Revenue, Ad Spend, Net Profit, True ROAS, Profit Margin, and campaign profitability in one place.
What you get
True Profit for the decisions that matter.
Every feature exists to answer one question: is this store, campaign, or product actually making money?
True Profit Tracking
Know what the business keeps after ads, product cost, shipping, and fees — before you scale spend.
Google Ads Campaign Profitability
See which campaigns make money after Shopify costs, so you stop scaling ROAS winners that lose cash.
Shopify Revenue Analysis
Start from real store orders, refunds, and revenue so advertising decisions match what actually sold.
Product Profitability
Put budget behind products that contribute profit, not only the ones that convert.
Cost Tracking
Factor in product cost, shipping, and payment fees so profit reflects your economics — not a default margin.
Profit Alerts
Get notified when Net Profit or True ROAS drops, so a bad day does not become a wasted month of spend.
Pricing
Start free. Scale with your store.
Free tier available. Starter from $49/mo.
FAQ
FAQ
Read-only connections. You approve access. No campaign changes. No data selling.
- What is TrackSignal?
- TrackSignal is Profit Intelligence for Shopify brands. It connects your Shopify store and Google Ads account so you can see True Profit, campaign profitability, and product profitability — not just platform ROAS.
- Is this for my Shopify store?
- Yes, if you sell on Shopify and run Google Ads. TrackSignal is built for DTC brands, Shopify merchants, and ecommerce operators who need real profit visibility from paid advertising.
- Why is this better than ROAS?
- ROAS usually divides attributed revenue by ad spend. True Profit also accounts for product cost, shipping, payment fees, discounts, and refunds — so a campaign that looks profitable on ROAS can show as a loss.
- How much does it cost?
- Free is $0 for new sellers trying it out (1 Google Ads account). Starter is $49/month for independent stores getting started (up to 2 Google Ads accounts). Growth is $149/month for multi-store, multi-country advertisers (up to 6 Google Ads accounts). Scale is $399/month for scaled ecommerce teams and agencies (unlimited Google Ads accounts). Paddle.com is the merchant of record.
Know Your Real Profit, Not Just Your ROAS.
Start free. Connect Shopify and Google Ads, set your costs, and see True Profit in one dashboard.