Docs
Product guide
TrackSignal calculates True Profit by joining Shopify revenue, Google Ads spend, and your business costs. Setup usually takes a few minutes.
1. Create a free account
Start Free, then open the dashboard to connect Shopify and Google Ads. You can view the sample dashboard first if you want to see the metrics before connecting a store.
2. Connect Shopify and Google Ads
- Shopify — read-only orders, revenue, and refunds for store economics
- Google Ads — read-only campaigns and daily spend. TrackSignal does not change campaigns
- Cost tracking — product cost, shipping, and payment fees
After you connect your store, TrackSignal imports the data needed for profit calculations. Past orders keep importing in the background while you set costs.
3. Read True Profit
- Revenue, Ad Spend, Net Profit, True ROAS, Profit Margin
- True ROAS and campaign profitability
- Product profitability and profit alerts
How Google Ads access works
TrackSignal asks Google for read-only access to your Ads account so we can import campaign spend after you sign in — including while you are logged out. That connection is stored securely. See the Privacy Policy and Terms for how Google user and Ads data is used. We do not sell Google user data or use it for ads to third parties.
Profit alerts
Optional dashboard and email alerts when profit drops below the levels you set. Telegram alerts are available on Growth and Scale. Set them up in Settings.
Setup FAQ
- How do I start?
- Create a free account, connect Shopify, connect Google Ads, and set your cost assumptions. Most merchants finish setup in a few minutes, then review True Profit in the dashboard.
- Does TrackSignal change my Google Ads campaigns?
- No. Google Ads connects for read-only analytics. TrackSignal does not create, pause, edit, or optimize campaigns. You keep full control inside Google Ads.
- How long does setup take?
- Most merchants connect Shopify and Google Ads in a few minutes, then add product cost, shipping, and payment fee assumptions. Past orders and campaigns keep importing in the background.
- What happens after connecting my store?
- TrackSignal imports the orders and refunds needed for profit calculations. Next you connect Google Ads and set costs. The dashboard then shows Revenue, Ad Spend, Net Profit, True ROAS, and campaign profitability.
Guides
Deeper explainers on True ROAS, campaign profitability, and Shopify profit analytics live in the Guides section.