FAQ
Questions merchants ask before connecting ads.
Read-only connections. You approve access. No campaign changes. No data selling.
TrackSignal uses a secure sign-in to read the Shopify and Google Ads data needed for profit analytics. Connections are read-only. We do not change your campaigns, and we do not sell your data.
Read-only connections
We request only the permissions needed to measure Shopify revenue, Google Ads spend, and profitability — nothing that can change your store or campaigns.
You approve access
You sign in to Shopify and Google Ads to grant read access. That connection is stored securely. You can disconnect either account at any time.
No campaign changes
TrackSignal does not create, pause, edit, or optimize your Google Ads campaigns. You keep full control inside Google Ads.
No data selling
We do not sell store data, Google Ads account data, or customer data. Connections exist only to calculate True Profit for your account.
- What is TrackSignal?
- TrackSignal is Profit Intelligence for Shopify brands. It connects your Shopify store and Google Ads account so you can see True Profit, campaign profitability, and product profitability — not just platform ROAS.
- Is this for my Shopify store?
- Yes, if you sell on Shopify and run Google Ads. TrackSignal is built for DTC brands, Shopify merchants, and ecommerce operators who need real profit visibility from paid advertising.
- Why is this better than ROAS?
- ROAS usually divides attributed revenue by ad spend. True Profit also accounts for product cost, shipping, payment fees, discounts, and refunds — so a campaign that looks profitable on ROAS can show as a loss.
- How much does it cost?
- Free is $0 for new sellers trying it out (1 Google Ads account). Starter is $49/month for independent stores getting started (up to 2 Google Ads accounts). Growth is $149/month for multi-store, multi-country advertisers (up to 6 Google Ads accounts). Scale is $399/month for scaled ecommerce teams and agencies (unlimited Google Ads accounts). Paddle.com is the merchant of record.
- How do I start?
- Create a free account, connect Shopify, connect Google Ads, and set your cost assumptions. Most merchants finish setup in a few minutes, then review True Profit in the dashboard.
- Is my Shopify data safe?
- Yes. Shopify connects read-only. We only request the permissions needed to measure revenue and profitability. We store that connection securely. We do not change your store, and we do not sell your data.
- Is my Google Ads account safe?
- Yes. Google Ads also connects read-only. TrackSignal does not create, pause, edit, or optimize campaigns. We do not sell ads account data. Profit analytics is the only use.
- Does TrackSignal change my Google Ads campaigns?
- No. Google Ads connects for read-only analytics. TrackSignal does not create, pause, edit, or optimize campaigns. You keep full control inside Google Ads.
- Do you sell my data?
- No. We do not sell store data, Google Ads account data, or customer data. Shopify and Google Ads connections exist only to calculate True Profit for your account.
- How long does setup take?
- Most merchants connect Shopify and Google Ads in a few minutes, then add product cost, shipping, and payment fee assumptions. Past orders and campaigns keep importing in the background.
- What happens after connecting my store?
- TrackSignal imports the orders and refunds needed for profit calculations. Next you connect Google Ads and set costs. The dashboard then shows Revenue, Ad Spend, Net Profit, True ROAS, and campaign profitability.
Still looking for connection details? Read Security and the Privacy Policy.